Thursday, January 25, 2007

The Republicans will remake themselves

The other day I wrote about the Democrats' need to do the scut work of aligning their party around a central message -- to "brand" themselves.

They better get moving, because the Republicans are looking to do the same. The Republicans certainly need to, after the Bush II years. Eight years of Bush II destroyed the branding work they had spent decades on before (centered around "small government, lower taxes").

What signals the coming change?

Discussing Tuesday's State of the Union speech, the National Review notes:

"And where were the social issues? It is widely accepted that opposition to abortion and same-sex marriage are two of the few issues that have been helping the Republican party lately; why abandon them now?"

They're getting ready to run Giuliani. Winning in 2008 is going to require some serious branding renovation for the party, but they know they need that anyway. And when the Republicans finish their brand restoration work, Giuliani will be a more appropriate candidate for the Republicans than he is now.

No comments: